'Identifying your ideal customer or niche market is probably the most important early decision you will take in your business. Without knowledge of WHO you are aiming your product or services at you will have no idea what problems that market needs solving. For instance, if you specialise in home workouts then targeting people who only train in a gym won\'t bring you much business If your methodology includes ice baths at 5am then it\'s doubtful that many parents will be receptive to that philosophy However, if you know that your niche customer is having real issues balancing their home or work life around their training and you give them a perfect system to fix that, then you\'ll have no problem selling A niche is not a demographic - it\'s not \'busy professionals. Taking time to specifically outline what problems you solve for which person will allow you to craft a perfect product for that market and attract the perfect customer In this video we discuss - How to identify your niche - The difference between a niche and a demographic - The 3 essential criteria for the right niche for your business - Why a niche and not a broader audience - What to do when you\'ve identified the perfect niche #onlinecoach #personaltrainers #DanStrongCollective #nichemarketing #fitnessbusiness #coachingbusiness #demographics #onlinemarketing'
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