'Will Erb is the Senior Director of Strategic Growth at Keepme, a life cycle CRM system that helps manage leads from the time they\'re incepted all the way through joining. In this partner update, Dori and Will discuss how Keepme helps identify things like who\'s likely to leave, stay engaged in a service, and then after they leave, build out communications that can bring them back. Will believes the fitness industry is missing a connection between data and actionable plans to encourage positive member behavior. He recommends operators use tools like Keepme\'s CRM system to better understand their member\'s needs and tailor their offerings accordingly. The fitness industry is bad at implementing processes, which is surprising given that they are a group of people who are usually good at long-term fitness projects. The problem is that the tools they use don\'t allow them to leverage data or automate communications. The conversation discussed the importance of automation in the fitness industry, and how it can help both fitness operators and consumers. The main point is that automation can help save time and money, while also improving the customer experience. 0:00:00- Will Erb, Senior Director of Strategic Growth at Keepme 0:01:36- The Fitness Business Podcast: An Industry Expert\'s Perspective 0:03:21- The Fitness Industry\'s Struggle with Process Implementation 0:05:12- The Benefits of Automation for Fitness Operators and Consumers 0:12:55- The Importance of Understanding Member Behavior in Fitness Facilities 0:14:43- The Benefits of a Good Member Management System for Fitness Clubs 0:16:33- The Future of Automation in the Fitness Industry Follow Us: Website: https://fitnessbusinesspodcast.com Facebook: https://facebook.com/fitnessbusinesspodcast Twitter: https://twitter.com/fitbizpodcast Instagram: https://www.instagram.com/fitnessbusinesspodcast/ Contact Information: Website: https://fitnessbusinesspodcast.com Email: info@activemgmt.com.au Phone: +61 2 9484 5501'
Tags: fitness business , fitness marketing , fitness marketing funnel , fitness business systems , fitness marketing strategies , Fitness business marketing , gym sales , gym membership sales , fitness business podcast , fitness studio marketing , fitness marketing stratagies , how to get more personal training clients , new member retention , gym sales help , health fitness business , member retention strategies , crm for gym , how to build an email list
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