'In the first of four episodes, we unleash what each generation is looking for in a fitness facility. Join Dr. Sarah Marion, Director of Syndicated Research at Murphy Research, as she gives us the rundown on Generation Z. The findings are interesting and will definitely help you market and design your programs to meet Gen Zs wants and needs. 00:00 Welcome 01:38 Who is Gen Z & how did you research them? 05:16 Gen Z Fitness Influencers 06:50 What brings Gen Z males/females to the gym? 12:22 Pricing: Planet Fitness Teenager Membership 2022 14:44 Gen Z\'s holistic approach to fitness 15:47 Top 3 tips for attracting Gen Zs About Dr. Sarah Marion Sarah Marion leads Murphy Research’s syndicated research program. She continuously tracks nutrition and fitness studies, State of Our Health, and the World Value Index, which measures the impact of brand mission and purpose. Contact Sarah Marion: LinkedIn: https://linkedin.com/in/sarah-marion-29096354/ Follow The Fitness Business Podcast: Website: https://fitnessbusinesspodcast.com Facebook: https://www.facebook.com/fitnessbusinesspodcast Twitter: https://twitter.com/fitbizpodcast Instagram: https://www.instagram.com/fitnessbusinesspodcast/ Contact Information: Website: https://fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501'
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