'Looking at it thru the eyes of a consumer verses a technician or trainer is vital to your ability to send a message that resonates with your ideal client. Most personal training clients are older adults who don’t have a lot of time and usually are dealing with some type of injury or movement issue. They don’t care about the gym, they just want to stay healthy enough to get the most out of their lives. They also tend to be more discerning and the scientific aspect of ARX appeals to them'
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