'This is the third in our series Generations in the Gym and is designed to help you strategize your 2023 budget to attract Generation X to your fitness club. This generation has the money for a membership, but time is a barrier. Convenience is top of their list when considering joining a gym. Find out what else is important to this generation when it comes to their approach to fitness! Dr. Sarah Marion leads Murphy Research’s syndicated research program. She continuously tracks nutrition and fitness studies, State of Our Health, and the World Value Index, which measures the impact of brand mission and purpose. 00:00 Welcome 03:48 Gen X\'s approach to health 07:56 Gen X Men vs Gen X Women 12:00 Gen X\'s approach to fitness 13:37 Gen X\'s approach to mental wellness 15:11 Gen X\'s thoughts on the gym 17:45 How Gen X chooses a Gym? 18:23 Nice amenities make the gym more worthwhile to Gen X 20:10 Barriers to Gen X joining a gym 21:13 How to market to Gen X who have home gyms 22:43 Injury is a bigger barrier for Gen X It has been fascinating to compare the generations side by side and see the difference in wants and needs from Generation Z to the Millenials to Generation X. There are some parallels, but there are also key differences. Follow The Fitness Business Podcast: Website: https://fitnessbusinesspodcast.com Facebook: https://www.facebook.com/fitnessbusinesspodcast Twitter: https://twitter.com/fitbizpodcast Instagram: https://www.instagram.com/fitnessbusinesspodcast/ Contact Information: Website: https://fitnessbusinesspodcast.com Email: info@activemgmt.com.au Phone: +61 2 9484 5501'
Tags: fitness business , fitness industry , fitness business online , Fitness business marketing , fitness business podcast , fitness business ideas , Fitness Business Channel , fitness business 2022
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