'Join Sarah Pellegrino and Nick Hahn for Episode 4 of Talk Data to Me. We\'ll examine the State of the Industry Report for 2022 compiled by ASF Payment Solutions and Club OS. They teamed up to discover what industry trends fitness club owners are seeing right now, and the opportunities those trends are creating. I believe the data points reflected in this report can directly set your fitness business up for long-term success. The more you learn about your members, your club’s performance, and what’s going on in the industry, the better you can plan for long-term success. 00:00 Welcome 01:14 Where did you get the data for the study? 02:54 Membership trends 05:06 What are successful clubs doing differently? 08:46 Retention trends 12:35 Membership trends by age 13:27 Marketing to age 50+ 15:51 successfully using social media to reach health club prospects 19:96 Mobile member apps 25:07 3 main concerns of health club operators Resources from this Episode: Download the State of the Industry Report Here: http://ow.ly/gYpi50L0eBN ClubOS: https://www.club-os.com/ ASF Payment Solutions: https://asfpaymentsolutions.com Email: [email protected] Join Talk Data to Me host, Sarah Pellegrino, every other month, as she talks with ASF Payment Solutions & Club OS\'s VP of Product, Nick Hahn, to chat about all things data: what you need to know, what decisions you can make with this information, and ultimately how to turn up the heat when it comes to revenue generation. About Talk Data to Me: Every other month, we\'ll bring you insightful conversation around data points you should look at within your club management software, and what decisions you can make with data. Our hope is to make data spicy and fun and help you turn up the heat when it comes to revenue generation. Sarah Pellegrino is the host of The Value Proposition by the Fitness Business Podcast and a Software Billing Consultant. ----------------------------------------------------------------------------------------- Music Used in this Video: Honey Bee by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100755 Artist: http://incompetech.com/'
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