'Join host Sarah Pellegrino as she speaks with Dirk Bartlett from Sneeze.It. Dirk walks us through his marketing concept, Simple Numbers, to help you understand when it comes to spending your marketing dollars well, we need to think less about cost per lead and more about cost per acquisition. 4 Things You’ll Learn: 1) You’ll learn how to ‘quiet the noise’ and simplify the numbers: we’ll focus on what amount of marketing dollars it takes to generate a new member in your facility. 2) We’ll discuss how to manage the value vs the volume of your leads. 3) The Attribution Model for marketing campaigns – how to know which marketing campaign to give credit when a lead converts to a member. 4) We discuss the Marketing Funnel and spend time on awareness marketing and how important this is as a first step in the marketing funnel from lead to member. Website: https://fitnessbusinesspodcast.com | FBP Fanatics: https://fitnessbusinesspodcast.com/fbp-fanatic/ Follow The Fitness Business Podcast: Facebook: https://www.facebook.com/fitnessbusinesspodcast Twitter: https://twitter.com/fitbizpodcast Instagram: https://www.instagram.com/fitnessbusinesspodcast/ Watch Our Shows on YouTube: The Value Proposition: https://youtube.com/playlist?list=PLesZwslOf12HiItKGLz_5egFDWJu-lKAd Thinking Ahead: https://youtube.com/playlist?list=PLesZwslOf12F0MglMb0WAQgInxyJ0pJvE Educational Intensives: https://youtube.com/playlist?list=PLesZwslOf12F5peg7gYwaSDe0UAVPBHbT FBP Shows: +++ The Fitness Business Podcast The Fitness Business Podcast is hosted by Dori Nugent and aims to deliver weekly education, information, and inspiration to fitness business owners & managers or any fitness industry professional. We feature fitness industry experts, consultants, and owners from across the globe. We also interview non-industry experts to bring you leading education to help you run your business more effectively, efficiently, and profitable! +++ The Value Proposition with Sarah Pellegrino The Value Proposition is a 30-45 minute show that will give suppliers in the fitness industry a voice. The show will air once per month in both video and podcast format. It will be a really deep dive as to what a supplier and their company can bring to the fitness business above and beyond the product or service that they\'re selling +++ Thinking Ahead hosted by Jason Stowell Jason will be covering trends in our ever-changing fitness industry. He is honored to have this opportunity to host this show and help make our world better one truly amazing expert guest at a time. Contact Information: Website: https://fitnessbusinesspodcast.com Email: info@activemgmt.com.au Phone: +61 2 9484 5501 Join our community: #fitnessbusiness #fitnessindustry'
Tags: fitness business summit , fitness business motivation , business of fitness , building a fitness business , fitness gym business , health and fitness business , Fitness business marketing , fitness business tips , successful fitness business , fitness business podcast , fitness business ideas , fitness business advice , fitness business coaches , running a fitness business , start a fitness business , fitness studio business , fitness business 2020
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