'Lisa Haggis is a business expert, brand strategist and founder of Realize Your Brand. According to Lisa, your brand is the way you give people a reason to choose you. Therefore, if you only have surface level marketing, your members won’t stay. Key Moments in This Video: 00:00 Welcome 01:35 What is your definition of ‘brand’? 05:96 Why is building an interesting brand such an important first step before you can begin marketing? 05:37 Why a person\'s POV, not personality, that sets a company apart? 07:47 Branding isn’t about gimmicks, catchphrases, or even your logo, but having the courage to strip away your defenses, so you can be honest with yourself and your audience? 11:07 Examples of the above question 12:55 How do you know you are going in the right direction? 15:40 Worst branding mistakes you\'ve seen fitness business owners make? Top 3 Tips for Developing a Brand
Tags: fitness business , Fitness business marketing , fitness business podcast , fitness business ideas , branding your business , how to brand your business
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